For OTTO's 75th anniversary, we turned a brand milestone into a creator-led street activation at Alexanderplatz, Berlin. With creators @Kimisinamood and @felix.berthold, the campaign brought the celebration into public space — real reactions, giveaways and content built to feel native to the creators' audiences.
Speed was the key constraint: multiple videos shot, edited and shipped within a two-day production window. I led the project creatively and operationally — creative direction, project lead, camera and edit.
The two creator assets reached 1.75M+ views, with the strongest hitting 1.5M — proof that a simple brand idea scales when paired with the right creator and fast, platform-native execution.