otto — 75th birthday creator activation

otto — 75th birthday creator activation For OTTO’s 75th anniversary, we turned a brand milestone into a fast, creator-led street activation at Alexanderplatz in Berlin. Together with creators @Kimisinamood and @elix.berthold, the campaign brought OTTO’s birthday celebration directly into the public space: real reactions, product giveaways and social-first content designed to feel native to the creators’ audiences. Speed was the key constraint. Within a two-day production window, multiple videos were shot on location, edited and prepared for social distribution. I led the project creatively and operationally, taking responsibility for creative direction, project lead, camera and edit. The two selected creator assets generated 1.75M+ views, 18.5K+ likes and 324 comments, resulting in a 1.08% visible engagement rate based on likes and comments. The strongest-performing asset with Kimisinamood reached 1.5M views and a 1.17% visible engagement rate, showing how a simple brand idea can scale when paired with the right creator, fast production decisions and platform-native execution.