A social-first Halloween stunt for Eurowings, developed together with Jung von Matt.
The campaign brought the idea directly into the airport: a zombie-like “Ryan” character dragging a baggage sizer through the terminal, while a Eurowings crew member created contrast with warmth, humor and giveaways. The result was a memorable brand moment designed to turn a real travel pain point into entertaining social content.
As part of the internal creative and planning team, I contributed to the campaign development, led key parts of the pre-production, oversaw the shoot and was responsible for creative review and final approval.
The campaign achieved strong organic reach and engagement across platforms, with 7.9M+ views, 40K+ likes and 600+ comments on Instagram, complemented by additional traction on TikTok.