about me

I'm a creative production director based in Berlin, working at the intersection of strategy, creative and production.

I'm a creative production director based in Berlin, working at the intersection of strategy, creative and production.

over the past years, i’ve built social content operations, led creative production teams, developed platform-native formats and produced campaigns for brands across mobility, entertainment, retail, fashion and consumer culture.

over the past years, i’ve built social content operations, led creative production teams, developed platform-native formats and produced campaigns for brands across mobility, entertainment, retail, fashion and consumer culture.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

my experience

my experience

my experience

Freelance

creative producer & videographer

produced brand films, campaign assets and social content for premium brands across fashion, music, automotive and culture.

2019 - now

Freelance

creative producer & videographer

2019 - now

eurowings / lufthansa group

Senior Creative Producer

led internal creative production for social-first content, ai workflows, cgi assets, product videos and viral brand moments across tiktok and instagram.

2025-2026

eurowings / lufthansa group

Senior Creative Producer

2025-2026

playful media gmbh

creative production lead, social campaigns

built and produced social-first campaigns for brands including bauhaus karriere, die drei ???, allianz and volkswagen — leading creative execution, video production and freelancer coordination.

2024-2025

playful media gmbh

creative production lead, social campaigns

2024-2025

playful media gmbh

creative production lead, social campaigns

built and produced social-first campaigns for brands including bauhaus karriere, die drei ???, allianz and volkswagen — leading creative execution, video production and freelancer coordination.

2024-2025

Joli Berlin Gmbh

Senior Videographer

helped build the agency’s tiktok production unit, developing trend-based content formats and leading productions for brands including mercedes, spotify, tier, likemeat and kia.

2022-2024

Joli Berlin Gmbh

Senior Videographer

2022-2024

Joli Berlin Gmbh

Senior Videographer

helped build the agency’s tiktok production unit, developing trend-based content formats and leading productions for brands including mercedes, spotify, tier, likemeat and kia.

2022-2024

earlier career

digital consulting, marketing & media

worked across digital consulting, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.

2015-2019

earlier career

digital consulting, marketing & media

2015-2019

earlier career

digital consulting, marketing & media

worked across digital consulting, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.

2015-2019

humboldt university of berlin

B.Sc. Media Studies & Economics

focus on strategic marketing, media economics and digital business models.ing, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.

2014-2018

humboldt university of berlin

B.Sc. Media Studies & Economics

2014-2018

humboldt university of berlin

B.Sc. Media Studies & Economics

focus on strategic marketing, media economics and digital business models.ing, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.

2014-2018

media designer – audio & video

media designer

vocational training in film, sound and production craft.

2010-2013

media designer – audio & video

media designer

2010-2013

media designer – audio & video

media designer

vocational training in film, sound and production craft.

2010-2013