I'm a creative production director based in Berlin, working at the intersection of strategy, creative and production.
I'm a creative production director based in Berlin, working at the intersection of strategy, creative and production.
over the past years, i’ve built social content operations, led creative production teams, developed platform-native formats and produced campaigns for brands across mobility, entertainment, retail, fashion and consumer culture.
over the past years, i’ve built social content operations, led creative production teams, developed platform-native formats and produced campaigns for brands across mobility, entertainment, retail, fashion and consumer culture.

my experience
Freelance
creative producer & videographer
produced brand films, campaign assets and social content for premium brands across fashion, music, automotive and culture.
2019 - now
Freelance
creative producer & videographer
2019 - now
eurowings / lufthansa group
Senior Creative Producer
led internal creative production for social-first content, ai workflows, cgi assets, product videos and viral brand moments across tiktok and instagram.
2025-2026
eurowings / lufthansa group
Senior Creative Producer
2025-2026
playful media gmbh
creative production lead, social campaigns
built and produced social-first campaigns for brands including bauhaus karriere, die drei ???, allianz and volkswagen — leading creative execution, video production and freelancer coordination.
2024-2025
playful media gmbh
creative production lead, social campaigns
2024-2025
playful media gmbh
creative production lead, social campaigns
built and produced social-first campaigns for brands including bauhaus karriere, die drei ???, allianz and volkswagen — leading creative execution, video production and freelancer coordination.
2024-2025
Joli Berlin Gmbh
Senior Videographer
helped build the agency’s tiktok production unit, developing trend-based content formats and leading productions for brands including mercedes, spotify, tier, likemeat and kia.
2022-2024
Joli Berlin Gmbh
Senior Videographer
2022-2024
Joli Berlin Gmbh
Senior Videographer
helped build the agency’s tiktok production unit, developing trend-based content formats and leading productions for brands including mercedes, spotify, tier, likemeat and kia.
2022-2024
earlier career
digital consulting, marketing & media
worked across digital consulting, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.
2015-2019
earlier career
digital consulting, marketing & media
2015-2019
earlier career
digital consulting, marketing & media
worked across digital consulting, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.
2015-2019
humboldt university of berlin
B.Sc. Media Studies & Economics
focus on strategic marketing, media economics and digital business models.ing, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.
2014-2018
humboldt university of berlin
B.Sc. Media Studies & Economics
2014-2018
humboldt university of berlin
B.Sc. Media Studies & Economics
focus on strategic marketing, media economics and digital business models.ing, product marketing and music marketing before moving fully into creative production and social-first brand storytelling.
2014-2018
media designer – audio & video
media designer
vocational training in film, sound and production craft.
2010-2013
media designer – audio & video
media designer
2010-2013
media designer – audio & video
media designer
vocational training in film, sound and production craft.
2010-2013