creative producer & content strategist //
i help brands shape social-first campaigns, cinematic brand stories and aI video & campaign production — from idea to execution.
creative producer & content strategist //
i help brands shape social-first campaigns, cinematic brand stories and AI video & campaign production — from idea to execution.
creative producer & content strategist //
i help brands shape social-first campaigns, cinematic brand stories and aI video & campaign production — from idea to execution.
What if offer
What if offer
What if offer
Discovery
01
Understand the Problem
Before building anything, we focus on deeply understanding the real challenge. We gather insights, identify pain points, and define clear objectives to ensure we’re solving the right problem.
Market & User Research
We analyze user behavior, competitors, and industry trends. This helps us validate assumptions and uncover opportunities that shape a stronger, more relevant solution.
Define the Vision
We clarify the mission, scope, and success metrics. This step creates alignment and sets a strategic foundation for everything that follows.
Design
02
Craft the Experience
We translate insights into intuitive user journeys and thoughtful interactions. Every touchpoint is designed with clarity and usability in mind.
Build the System
From branding to interface components, we create cohesive design systems that ensure consistency, scalability, and a strong visual identity.
Prototype & Refine
We test ideas quickly through prototypes and iterations. Feedback guides improvements before moving into full development.
Development
03
Bring It to Life
We transform designs into functional, reliable products using modern technologies and best practices.
Iterative Building
Features are developed in focused cycles, allowing continuous improvements and flexibility as priorities evolve.
Quality Assurance
We rigorously test performance, usability, and stability to ensure a polished and dependable product.
Growth
04
Launch Strategically
We release with intention — coordinating messaging, positioning, and rollout to maximize early traction.
Measure Performance
Data guides our decisions. We track key metrics to understand what works and where to improve.
Optimize & Scale
We refine the product, enhance features, and scale operations based on real-world insights and user feedback.
For the past 12 years, I’ve worked across the creative video and content business — as a freelancer, inside companies and corporations, and on the agency side, where I helped build creative production units from the ground up.
For the past 12 years, I’ve worked across the creative video and content business — as a freelancer, inside companies and corporations, and on the agency side, where I helped build creative production units from the ground up.
For the past 12 years, I’ve worked across the creative video and content business — as a freelancer, inside companies and corporations, and on the agency side, where I helped build creative production units from the ground up.


why work with me
I combine strategic thinking with a deep understanding of how creative work actually gets made. I can shape the idea, develop the brief, lead the team, challenge the edit, steer stakeholders and make sure the final output works for the brand, the audience and the platform.
leadership & creative operations
I’ve led teams of up to seven people, managed freelancers and production partners, built workflows for fast-moving social and brand teams, and helped turn creative ambition into systems that can be executed at speed and quality.
Eurowings — CGI Social Production
Kia Flex — Paid Social Product Campaign
Kia Flex — Paid Social Product Campaign
Social-First Creative Production
AI videos, viral formats & product content
otto — 75th birthday creator activation
Creator-Led Brand Activation
LikeMeat — Social-First Launch Campaign
creator-led product launch
OkCupid Germany — Building a Social-First Dating Channel
social-first dating channel
Bauhaus — Employer Brand Channel
employer brand channel
DKB — Social-First Content Production
always-on community content
Die drei ??? — Organic TikTok Storytelling
entertainment brand storytelling
Eurowings — Halloween Brand Stunt
brand activation campaign
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation
Die Drei ??? - organic TikTok storytelling
Creator-Led Brand Activation



