Eurowings — CGI Social Production
project overview
As Senior Creative Producer at Eurowings, I led the creative development and production setup for a series of CGI-led social assets, connecting seasonal moments, product communication and brand milestones with high-impact visual storytelling. I was responsible for creative development, production steering, external vendor coordination and final creative approval — translating ideas into social-first CGI assets built for reach, attention and brand relevance. Christmas CGI A Eurowings aircraft covered in colorful Christmas lights turned a seasonal greeting into the brand’s strongest social media video to date, reaching 11M views, 260K likes and 600+ comments on Instagram. Premium Seat Launch To introduce Eurowings’ new premium seat, oversized seat installations were visualized on trucks driving through Dubai, creating a surreal product reveal designed for instant social attention. Valentine’s Day CGI A romantic seasonal CGI asset translated Valentine’s Day into a playful Eurowings brand moment, combining travel emotion with a visually striking social-first execution. Best Low-Cost Airline Award A CGI asset celebrating Eurowings’ Best Low-Cost Airline recognition turned an industry award into a bold visual brand moment for social media.
As Senior Creative Producer at Eurowings, I led the creative development and production setup for a series of CGI-led social assets, connecting seasonal moments, product communication and brand milestones with high-impact visual storytelling. I was responsible for creative development, production steering, external vendor coordination and final creative approval — translating ideas into social-first CGI assets built for reach, attention and brand relevance. Christmas CGI A Eurowings aircraft covered in colorful Christmas lights turned a seasonal greeting into the brand’s strongest social media video to date, reaching 11M views, 260K likes and 600+ comments on Instagram. Premium Seat Launch To introduce Eurowings’ new premium seat, oversized seat installations were visualized on trucks driving through Dubai, creating a surreal product reveal designed for instant social attention. Valentine’s Day CGI A romantic seasonal CGI asset translated Valentine’s Day into a playful Eurowings brand moment, combining travel emotion with a visually striking social-first execution. Best Low-Cost Airline Award A CGI asset celebrating Eurowings’ Best Low-Cost Airline recognition turned an industry award into a bold visual brand moment for social media.
my role
Senior Creative Producer · Creative Development · Production Lead · Vendor Steering · Creative Approval
client
Eurowings