For the launch of Like WOW Döner, LikeMeat aimed to grow beyond shelf visibility and become a social-first brand for a young TikTok audience.
Together with TikTok creator Clemens Brock, aka Der Vadder, the campaign connected social content, behind-the-scenes storytelling, packaging and in-store visibility into one creator-led brand moment.
As Creative Lead, Videographer and Photographer, I helped shape the creative execution and captured video and photo assets across the campaign.
The result: +19% online brand awareness, +14% sales uplift for Like WOW Döner and 70K+ new TikTok followers within six months — helping Like become the most successful plant-based German brand on TikTok.
